Ian Burrell edits the Media Weekly pages of The Independent.
So three years after taking a seat on the Apple board of directors, Eric Schmidt, the CEO of Google has quit. But though it's officially a resignation it's widely being seen as a sign that Apple CEO Steve Jobs was no longer happy having someone who he now sees as a rival having a place within the Apple nest.
Google's vision of the future, it is argued, threatens the position of the Apple iPhone, not just because Google has its own mobile ambitions, but because it wishes to make web applications (apps) available through multivarious devices (mobiles, laptops etc) from multivarious companies.
Just a short while ago, Apple and Google saw themselves as fellow travellers, with the mighty Microsoft as the common giant that threatened their futures. Now the sands have shifted and it is Google that is seen as a dominant force.
Microsoft, which recently allied to Yahoo on search, in an attempt to claw some share of that market from Google, may now look for closer ties with Apple, its former enemy.